An auto row or auto mall is a business cluster with multiple car dealerships in a single neighborhood or road. Auto rows are distinct from car supermarkets which are a single, large dealership.
Example of a multiple dealership or "auto row" in Kent, England
Auto rows, like mall food courts, are an example of the economies of agglomeration. Even though being grouped together increases immediate competition, the auto row becomes more of destination for consumers and benefits all the dealerships. Many consumers may want to test drive automobiles from multiple companies before making a purchase and the auto row provides one stop shopping.[1] Competing dealerships also often share advertising costs to promote their single destination under an agreed-upon marketing name. Auto rows attract ancillary businesses including car washes, insurance offices, and body shops that benefit all of the dealerships.[2]
Geographyedit
Central Place Theory may explain why destination stores do better when centrally located. [3] Also, in some areas, local zoning may exclude car dealerships from many retail districts so that locating in an auto row becomes less about market forces and more about government planning.
Traditionally, car dealership had small window front showrooms. Later, most car dealerships converted to large parking lot-based stores with integrated parts and service departments. In many case, an auto row is a vehicle-themed historic district rather than a current location to purchase cars.
Examplesedit
(Left): Automobile Alley in Oklahoma, an historic auto row; (right): multiple dealerships in Galway, Ireland
^Lorda, J. Dennis (1992). "Locational dynamics of automobile dealerships and explanations for spatial clustering". The International Review of Retail, Distribution and Consumer Research. 2 (3): 283–308. doi:10.1080/09593969200000025. Abstract free; full text requires payment.
^Steif, Ken (2013-10-24). "Why Do Certain Retail Stores Cluster Together?". Planetizen. Retrieved 2014-01-07. {{cite journal}}: Cite journal requires |journal= (help)
Wikimedia Commons has media related to Auto rows.
April 11, 2024
auto, auto, auto, mall, business, cluster, with, multiple, dealerships, single, neighborhood, road, distinct, from, supermarkets, which, single, large, dealership, example, multiple, dealership, auto, kent, england, contents, economics, geography, examples, al. An auto row or auto mall is a business cluster with multiple car dealerships in a single neighborhood or road Auto rows are distinct from car supermarkets which are a single large dealership Example of a multiple dealership or auto row in Kent England Contents 1 Economics 2 Geography 3 Examples 4 See also 5 ReferencesEconomics editAuto rows like mall food courts are an example of the economies of agglomeration Even though being grouped together increases immediate competition the auto row becomes more of destination for consumers and benefits all the dealerships Many consumers may want to test drive automobiles from multiple companies before making a purchase and the auto row provides one stop shopping 1 Competing dealerships also often share advertising costs to promote their single destination under an agreed upon marketing name Auto rows attract ancillary businesses including car washes insurance offices and body shops that benefit all of the dealerships 2 Geography editCentral Place Theory may explain why destination stores do better when centrally located 3 Also in some areas local zoning may exclude car dealerships from many retail districts so that locating in an auto row becomes less about market forces and more about government planning Traditionally car dealership had small window front showrooms Later most car dealerships converted to large parking lot based stores with integrated parts and service departments In many case an auto row is a vehicle themed historic district rather than a current location to purchase cars Examples edit nbsp nbsp Left Automobile Alley in Oklahoma an historic auto row right multiple dealerships in Galway Ireland Automobile Alley Historic District Mobile Alabama Automobile Alley Oklahoma City Oklahoma Automobile Row Omaha Nebraska 34 Avenue Edmonton Alberta Broadway Auto Row Oakland California Capitol Expressway San Jose California Cerritos Auto Square Cerritos California Motor Row District Chicago Illinois Driver s Village built on the site of a dead mall in Syracuse New YorkSee also editMilwaukee Junction a former agglomeration of auto manufacturers List of historic filling stationsReferences edit Lorda J Dennis 1992 Locational dynamics of automobile dealerships and explanations for spatial clustering The International Review of Retail Distribution and Consumer Research 2 3 283 308 doi 10 1080 09593969200000025 Abstract free full text requires payment Car Dealership in New Jersey 18 August 2023 Steif Ken 2013 10 24 Why Do Certain Retail Stores Cluster Together Planetizen Retrieved 2014 01 07 a href Template Cite journal html title Template Cite journal cite journal a Cite journal requires journal help nbsp Wikimedia Commons has media related to Auto rows Retrieved from https en wikipedia org w index php title Auto row amp oldid 1171008061, wikipedia, wiki, book, books, library,
