Aufeminin is a digital media group based in Paris, France, founded in 1999. It is 78.43% owned by the TF1 (Télévision Française 1 S.A) and is publicly traded by Euronext Paris in compartment B. (MNEMO : FEM).
The group operates in 21 countries, publishing editorial and community-based content for women, including brands such as Netmums. In 2011, aufeminin launched Womenology, a research group on marketing to women.
In 2015 the group acquired US-based media group Livingly Media, including the sites Zimbio and Lonny. In June 2015, the group achieved close to 132 million unique worldwide visitors per month, and more than 7 million members on their social networks (Facebook, Twitter, Google+, YouTube, Instagram and Pinterest).[1][additional citation(s) needed]
In 1999, Anne-Sophie Pastel, Marc-Antoine Dubanton and Cyril Vermeulen created the website aufeminin.com. In July 2000, the company became publicly traded and launched Smart Adserver, an independent ad serving software. In 2006, aufeminin.com bought the French cooking website, Marmiton.org.[2] On 26 June 2007, the founder and her two partners sold the company to Germany's Axel Springer Group,[3] one of the leading media organisations in Europe, with headquarters in Berlin. In 2008, aufeminin.com acquired Onmeda, Germany's N°1 health site [4] Since 1 June 2010, Marie-Laure Sauty de Chalon has directed the aufeminin group as CEO,[5] succeeding Bertrand Stephann. In 2011, the group purchased Netmums,[6] the N°1 parenting site in the UK, followed by EtoileCasting in 2012,[7] and also acquired 60% of My Little Paris in 2013.[8]
In 2014, aufeminin removed the ".com" from its name and logo, both on its website and on other media (mobile, tablet, video, social networks, print) as well as in areas of brand publishing, e-commerce and events (competitions, exhibitions, training).
In February 2015, the group announced its acquisition of the Livingly Media company,[9] one of the top 25 digital editors of lifestyle content in the US, including the sites Zimbio and Lonny.
On April 21, 2015 the aufeminin group announced the sale of its adtech subsidiary Smart Adserver to private equity firm Cathay Capital.[10]
On 12 December 2017, Axel Springer signs option agreement for the sale of its stake in aufeminin group to TF1 Télévision Française 1 S.A [11]
The group holds brands for women in France and abroad:
Beautiful Box: Monthly beauty box launched in 2016 on France, Italy and Spain. On 2017, aufeminin shut it down in Italy and Spain without a release.
aufeminin: the world leader of editorial and community-based content for women, present on all platforms (websites, mobile, tablet, TV, print) in 21 countries (France, Germany, Austria, Switzerland, UK, Belgium, Netherlands, Spain, Italy, Poland, Algeria, Morocco, Tunisia, Canada, US, Brazil, Mexico, Argentina, Colombia, Peru, Chile).
Bildderfrau: a website from the N°1 German women's magazine, Bild der Frau created in 2010
EtoileCasting: a casting site acquired in August 2012
Happy Happening, a social networking event for women, created in collaboration with Aude de Thuin, president of the ADT lab. Launched in 2014, this resulted in an aufeminin meeting event ("Les Rencontres aufeminin.com"), organised in 2013.
Joyce: a site for luxury goods designers.
Marmiton: cooking and recipe site in France, acquired in 2006. With over 60 000 recipes and comments proposed by internet users. Since November 2010, Marmiton has also been available in print with the bimonthly Marmiton Magazine, the 2nd most read cooking magazine in France. In December 2014, Marmiton expanded to Italy with Tutto Gusto.
Merci Alfred: fashion and offers designed for men, aufeminin acquired 60% in November 2013.
My Little Paris: fashion and offers, aufeminin acquired 60% in November 2013. My Little Paris publishes newsletters with a community of 1.5 million readers. Little surprise boxes are also distributed to more than 80,000 subscribers.
Netmums: UK parenting site, acquired in August 2011.
Onmeda: health site in Germany, acquired in June 2008. Onmeda was also launched in Spain in May 2012. The French health expert media Santé AZ became Onmeda.fr in April 2015.
Teemix: a site for teens.
Eventsedit
The aufeminin group organises events, including:
The Literary Prize (aufeminin)
The Marmiton Day (food & cooking day by Marmiton)
Les Impertinentes, prizing female humour (EtoileCasting)
Happy Happening; the first event took place from 14 to 16 November 2014 at the Carreau du Temple, in partnership with the ADT lab group. Happy Happening formed an idea lab where training, conferences and workshops were offered to women. Almost 8,000 women attended. The event resulted in the launch of the event "Les Rencontres aufeminin.com", organised in 2013. A second event was planned for November 2015 at the Carreau du Temple in Paris.
^. Archived from the original on 22 March 2018. Retrieved 21 March 2018.
January 01, 1970
aufeminin, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, cita. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Aufeminin news newspapers books scholar JSTOR December 2017 Learn how and when to remove this message This article relies excessively on references to primary sources Please improve this article by adding secondary or tertiary sources Find sources Aufeminin news newspapers books scholar JSTOR December 2017 Learn how and when to remove this message Learn how and when to remove this message Aufeminin is a digital media group based in Paris France founded in 1999 It is 78 43 owned by the TF1 Television Francaise 1 S A and is publicly traded by Euronext Paris in compartment B MNEMO FEM AufemininType of siteWeb portalAvailable inFrenchOwnerTF1 78 43 CEOMarie Laure Sauty de Chalon Key peopleMarie Laure Sauty de Chalon Chief Executive Officer Agnes Alazard Sales Director Christophe Decker Technology and Innovation Director Patrick Caetano Administrative and Finance Director Cyrille Geffray Smart AdServer Director Delphine Groll Communications DirectorIndustryMedia internet digital mobile social networks marketingRevenue87 2M 2014 45 current scope 16 constant scope Employees455 on the 31 12 2014 URLaufeminin wbr comLaunched1999 25 years ago 1999 The group operates in 21 countries publishing editorial and community based content for women including brands such as Netmums In 2011 aufeminin launched Womenology a research group on marketing to women In 2015 the group acquired US based media group Livingly Media including the sites Zimbio and Lonny In June 2015 the group achieved close to 132 million unique worldwide visitors per month and more than 7 million members on their social networks Facebook Twitter Google YouTube Instagram and Pinterest 1 additional citation s needed Contents 1 History and operations 2 Brands and media 3 Events 4 ReferencesHistory and operations editIn 1999 Anne Sophie Pastel Marc Antoine Dubanton and Cyril Vermeulen created the website aufeminin com In July 2000 the company became publicly traded and launched Smart Adserver an independent ad serving software In 2006 aufeminin com bought the French cooking website Marmiton org 2 On 26 June 2007 the founder and her two partners sold the company to Germany s Axel Springer Group 3 one of the leading media organisations in Europe with headquarters in Berlin In 2008 aufeminin com acquired Onmeda Germany s N 1 health site 4 Since 1 June 2010 Marie Laure Sauty de Chalon has directed the aufeminin group as CEO 5 succeeding Bertrand Stephann In 2011 the group purchased Netmums 6 the N 1 parenting site in the UK followed by EtoileCasting in 2012 7 and also acquired 60 of My Little Paris in 2013 8 In 2014 aufeminin removed the com from its name and logo both on its website and on other media mobile tablet video social networks print as well as in areas of brand publishing e commerce and events competitions exhibitions training In February 2015 the group announced its acquisition of the Livingly Media company 9 one of the top 25 digital editors of lifestyle content in the US including the sites Zimbio and Lonny On April 21 2015 the aufeminin group announced the sale of its adtech subsidiary Smart Adserver to private equity firm Cathay Capital 10 On 12 December 2017 Axel Springer signs option agreement for the sale of its stake in aufeminin group to TF1 Television Francaise 1 S A 11 Brands and media editThis section does not cite any sources Please help improve this section by adding citations to reliable sources Unsourced material may be challenged and removed December 2017 Learn how and when to remove this message The group holds brands for women in France and abroad Beautiful Box Monthly beauty box launched in 2016 on France Italy and Spain On 2017 aufeminin shut it down in Italy and Spain without a release aufeminin the world leader of editorial and community based content for women present on all platforms websites mobile tablet TV print in 21 countries France Germany Austria Switzerland UK Belgium Netherlands Spain Italy Poland Algeria Morocco Tunisia Canada US Brazil Mexico Argentina Colombia Peru Chile Bildderfrau a website from the N 1 German women s magazine Bild der Frau created in 2010 EtoileCasting a casting site acquired in August 2012 Happy Happening a social networking event for women created in collaboration with Aude de Thuin president of the ADT lab Launched in 2014 this resulted in an aufeminin meeting event Les Rencontres aufeminin com organised in 2013 Joyce a site for luxury goods designers Marmiton cooking and recipe site in France acquired in 2006 With over 60 000 recipes and comments proposed by internet users Since November 2010 Marmiton has also been available in print with the bimonthly Marmiton Magazine the 2nd most read cooking magazine in France In December 2014 Marmiton expanded to Italy with Tutto Gusto Merci Alfred fashion and offers designed for men aufeminin acquired 60 in November 2013 My Little Paris fashion and offers aufeminin acquired 60 in November 2013 My Little Paris publishes newsletters with a community of 1 5 million readers Little surprise boxes are also distributed to more than 80 000 subscribers Netmums UK parenting site acquired in August 2011 Onmeda health site in Germany acquired in June 2008 Onmeda was also launched in Spain in May 2012 The French health expert media Sante AZ became Onmeda fr in April 2015 Teemix a site for teens Events editThe aufeminin group organises events including The Literary Prize aufeminin The Marmiton Day food amp cooking day by Marmiton Les Impertinentes prizing female humour EtoileCasting Happy Happening the first event took place from 14 to 16 November 2014 at the Carreau du Temple in partnership with the ADT lab group Happy Happening formed an idea lab where training conferences and workshops were offered to women Almost 8 000 women attended The event resulted in the launch of the event Les Rencontres aufeminin com organised in 2013 A second event was planned for November 2015 at the Carreau du Temple in Paris References edit Google Analytics June 2015 Press release http www aufeminin com corporate communiques 20061122 CP AugmentationCapitalMarmiton en pdf Archived 28 January 2007 at the Wayback Machine Press release http www aufeminin com corporate communiques 20070720 as af en pdf Archived 10 July 2012 at the Wayback Machine Press release http www aufeminin com corporate communiques cp acquisition v5 uk pdf Archived 12 September 2014 at the Wayback Machine Press release http www aufeminin com corporate communiques 20100601 CP marielaure en pdf Archived 23 September 2015 at the Wayback Machine Press release http www aufeminin com corporate communiques cp aufeminin en pdf Archived 23 September 2015 at the Wayback Machine Press release http corporate aufeminin com sites corporate aufeminin com files CP auFeminin acquisition 20Etoile 20Casting 20V4 20EN pdf permanent dead link Press Release http corporate aufeminin com sites corporate aufeminin com files aufeminin mlp en 2 pdf Archived 31 January 2015 at the Wayback Machine Press release http corporate aufeminin com sites corporate aufeminin com files PR aufeminin acquisition Livingly Media ENG 20180215 pdf Archived 6 November 2015 at the Wayback Machine press release http corporate aufeminin com sites corporate aufeminin com files PR aufeminin sale SmartAdServer final version pdf Archived 1 May 2015 at the Wayback Machine Axel Springer signs option agreement for the sale of its stake in aufeminin group to Television Francaise 1 S A Axel Springer SE Archived from the original on 22 March 2018 Retrieved 21 March 2018 Retrieved from https en wikipedia org w index php title Aufeminin amp oldid 1198341485, wikipedia, 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