Apple Jacks is an American brand of breakfast cereal that is produced by Kellogg's and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by college intern William Thilly.[1] In 1971 the name "Apple Jacks" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." Apple Jacks is one of the top four cereal brands marketed within stores and is most heavily marketed on Kellogg's internet platform.[2]
Apple Jacks
Kellogg's Apple Jacks – Sweetened Cereal with Apple & Cinnamon, with milk
Originally, the Apple Jacks were only orange and O-shaped, until 1998 when the green O-shapes were added to the cereals.[3] In a marketing promotion in December 2003, the green pieces changed their shape to X's for a few months. More recently, Apple Jacks has introduced New Apple Jacks "Crashers" – a unique cereal piece that replicates a mid-2007 advertising campaign when mascots Apple and CinnaMon were accidentally fused together.[4] The latest (limited) edition, in 2010, are Apple Clones, with red pieces shaped like apples.
In 2001, Apple Jacks was brought to Canada in a Limited Edition box.[5]
Apple Jacks were later released in Australia and can be found at Woolworths Supermarkets and Aldi, alongside Kellogg's Australia's Apple Jacks LCMs, a puffed rice snack bar with marshmallow flavour and Apple Jacks flavoured sprinkles.
The first Apple Jacks mascot in the 1960s was "Apple Guy", a figure made from cutting a face onto an apple and applying a hat and pieces of cereal for eyes.
In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels.
Around 1971, the official mascots became "The Apple Jacks Kids", a simplistically drawn animated boy and girl. The commercials featured the children singing and tumbling around all day. Their reign lasted for 21 years, making them the most well-known Apple Jacks mascots and most universally associated with the cereal in the public's memory. During this time, the Apple Jacks jingle became an integral part of the ad campaign: "A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks!" This campaign was retired in 1992.
Starting in 1992, there was an advertising campaign that featured children expressing their enjoyment of Apple Jacks, regardless of its lack of apple flavor. The slogan for this campaign became "We eat what we like". The shift toward marketing cereals directly at children signaled the growing recognition of children's influence on family purchases. The commercials took place in normal kid hang-outs, such as: at school, the garage, ballet class, and the kitchen, in the hall/hallway/door jamb, among others. In each commercial, a group of children are having Apple Jacks, when suddenly, some other people, such as adults or jealous kids, bash the group claiming it doesn't taste like apples and asks why they love it so much. The group then explains their love of the cereal usually by just saying, "We just do", and at the end of the commercial, would pose for a group Polaroid.[6]
As of 2004, the marketing mascots are a carefree Jamaican cinnamon stick named CinnaMon and an accident-prone apple named Bad Apple. Labeled as Apple Jacks Adventures in print advertising, the commercials focus on CinnaMon upstaging Bad Apple by reaching a bowl of Apple Jacks before he can, in spite of the apple's attempts to stop him. Bad Apple's antagonistic nature was later dropped due to complaints from non-profit health food organizations such as Center for Science in the Public Interest over the campaign discouraging children from eating fruit by antagonizing the Apple character, leading to Apple and CinnaMon being portrayed as highly competitive friends, both getting into the bowl. The campaign was slated to be retired in 2007, and replaced by a retread of the 1990s campaign focused on children, but fan response to Apple and CinnaMon helped them remain as the mascots.[7] In 2007, Apple and CinnaMon were fused together with CinnaMon sticking through the center of Apple with both of their legs at the bottom of their body. They remained this way for a few of the commercials until they became unstuck by a special machine.
Some present versions of CinnaMon seen on the cereal's box no longer has his iconic beanie and dreads, and his name was changed to “Cinnamon”, likely due to concerns of racial stereotypes.
Nutrition
According to the label on the box, in 2010, each 28 gram serving had 100 calories, three grams of dietary fiber, and 12 grams of sugar.[8][9]
Cinnamon Jacks
In 2013, Kellogg's Apple Jacks introduced a new multi-grain cereal called "Cinnamon Jacks", with the cinnamon stick, CinnaMon, as its sole mascot.[10] The cereal is flavored with brown sugar and cinnamon.
^Stephanie Burt (February 7, 2018). "The Kellogg's Intern Who Created Apple Jacks". Extra Crispy. Retrieved August 4, 2020. Tilly was then a student at MIT and became a professor there in 1972, a position he still held as of "August 4, 2020"..
^"Apple Jacks Facts" (PDF). Cerealfacts.org. Retrieved November 20, 2021.
^"Apple Jacks History". May 16, 2016. Retrieved November 20, 2021.
^"Apple Jacks Crashers Cereal". Mrbreakfast.com. Retrieved November 20, 2021.
^"Apple Jacks Cereal - 10.1oz". CandyFunhouse.ca. Retrieved November 20, 2021.
^"Apple Jacks Case Study | PDF | Advertising". Scribd.com. Retrieved November 20, 2021.
^"Kellogg's Bad Apple Cartoon Causes Food Fights". Abcnews.go.com. Retrieved November 20, 2021.
^"SmartLabel". smartlabel.kelloggs.com. Retrieved July 15, 2019.
^"Apple Jacks Ingredients". www.applejacks.com. Kellogg's. November 11, 2022. Retrieved November 24, 2022.
^"Cinnamon Jacks Cereal". Mrbreakfast.com. Retrieved July 15, 2019.
External links
Wikimedia Commons has media related to Apple Jacks.
Official website
January 13, 2023
apple, jacks, other, uses, applejack, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, schol. For other uses see Applejack This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Apple Jacks news newspapers books scholar JSTOR March 2011 Learn how and when to remove this template message Apple Jacks is an American brand of breakfast cereal that is produced by Kellogg s and targeted mainly at children It was introduced to the U S as Apple O s in 1965 after being invented by college intern William Thilly 1 In 1971 the name Apple Jacks was put into action by advertisers The product is described by Kellogg s as a crunchy sweetened multi grain cereal with apple and cinnamon Apple Jacks is one of the top four cereal brands marketed within stores and is most heavily marketed on Kellogg s internet platform 2 Apple JacksKellogg s Apple Jacks Sweetened Cereal with Apple amp Cinnamon with milkProduct typeBreakfast cerealOwnerKellogg CompanyCountryUnited StatesIntroduced1965 58 years ago 1965 Websitekelloggs com applejacksOriginally the Apple Jacks were only orange and O shaped until 1998 when the green O shapes were added to the cereals 3 In a marketing promotion in December 2003 the green pieces changed their shape to X s for a few months More recently Apple Jacks has introduced New Apple Jacks Crashers a unique cereal piece that replicates a mid 2007 advertising campaign when mascots Apple and CinnaMon were accidentally fused together 4 The latest limited edition in 2010 are Apple Clones with red pieces shaped like apples In 2001 Apple Jacks was brought to Canada in a Limited Edition box 5 Apple Jacks were later released in Australia and can be found at Woolworths Supermarkets and Aldi alongside Kellogg s Australia s Apple Jacks LCMs a puffed rice snack bar with marshmallow flavour and Apple Jacks flavoured sprinkles Contents 1 Advertising 2 Nutrition 3 Cinnamon Jacks 4 See also 5 References 6 External linksAdvertising EditThe first Apple Jacks mascot in the 1960s was Apple Guy a figure made from cutting a face onto an apple and applying a hat and pieces of cereal for eyes In the late 1960s the box depicted an Apple Car with pieces of cereal for wheels Around 1971 the official mascots became The Apple Jacks Kids a simplistically drawn animated boy and girl The commercials featured the children singing and tumbling around all day Their reign lasted for 21 years making them the most well known Apple Jacks mascots and most universally associated with the cereal in the public s memory During this time the Apple Jacks jingle became an integral part of the ad campaign A is for apple J is for Jacks Cinnamon toasty Apple Jacks This campaign was retired in 1992 Starting in 1992 there was an advertising campaign that featured children expressing their enjoyment of Apple Jacks regardless of its lack of apple flavor The slogan for this campaign became We eat what we like The shift toward marketing cereals directly at children signaled the growing recognition of children s influence on family purchases The commercials took place in normal kid hang outs such as at school the garage ballet class and the kitchen in the hall hallway door jamb among others In each commercial a group of children are having Apple Jacks when suddenly some other people such as adults or jealous kids bash the group claiming it doesn t taste like apples and asks why they love it so much The group then explains their love of the cereal usually by just saying We just do and at the end of the commercial would pose for a group Polaroid 6 As of 2004 the marketing mascots are a carefree Jamaican cinnamon stick named CinnaMon and an accident prone apple named Bad Apple Labeled as Apple Jacks Adventures in print advertising the commercials focus on CinnaMon upstaging Bad Apple by reaching a bowl of Apple Jacks before he can in spite of the apple s attempts to stop him Bad Apple s antagonistic nature was later dropped due to complaints from non profit health food organizations such as Center for Science in the Public Interest over the campaign discouraging children from eating fruit by antagonizing the Apple character leading to Apple and CinnaMon being portrayed as highly competitive friends both getting into the bowl The campaign was slated to be retired in 2007 and replaced by a retread of the 1990s campaign focused on children but fan response to Apple and CinnaMon helped them remain as the mascots 7 In 2007 Apple and CinnaMon were fused together with CinnaMon sticking through the center of Apple with both of their legs at the bottom of their body They remained this way for a few of the commercials until they became unstuck by a special machine Some present versions of CinnaMon seen on the cereal s box no longer has his iconic beanie and dreads and his name was changed to Cinnamon likely due to concerns of racial stereotypes Nutrition EditAccording to the label on the box in 2010 each 28 gram serving had 100 calories three grams of dietary fiber and 12 grams of sugar 8 9 Cinnamon Jacks EditIn 2013 Kellogg s Apple Jacks introduced a new multi grain cereal called Cinnamon Jacks with the cinnamon stick CinnaMon as its sole mascot 10 The cereal is flavored with brown sugar and cinnamon See also Edit Food portalList of breakfast cerealsReferences Edit Stephanie Burt February 7 2018 The Kellogg s Intern Who Created Apple Jacks Extra Crispy Retrieved August 4 2020 Tilly was then a student at MIT and became a professor there in 1972 a position he still held as of August 4 2020 Apple Jacks Facts PDF Cerealfacts org Retrieved November 20 2021 Apple Jacks History May 16 2016 Retrieved November 20 2021 Apple Jacks Crashers Cereal Mrbreakfast com Retrieved November 20 2021 Apple Jacks Cereal 10 1oz CandyFunhouse ca Retrieved November 20 2021 Apple Jacks Case Study PDF Advertising Scribd com Retrieved November 20 2021 Kellogg s Bad Apple Cartoon Causes Food Fights Abcnews go com Retrieved November 20 2021 SmartLabel smartlabel kelloggs com Retrieved July 15 2019 Apple Jacks Ingredients www applejacks com Kellogg s November 11 2022 Retrieved November 24 2022 Cinnamon Jacks Cereal Mrbreakfast com Retrieved July 15 2019 External links Edit Wikimedia Commons has media related to Apple Jacks Official website Retrieved from https en wikipedia org w index php title Apple Jacks amp oldid 1124157736, wikipedia, wiki, book, books, library,
