Altimax

Altimax Broadcasting Company (Altimax) is a media and telecommunications company co-owned by Velarde, Inc. (VI) and Bethlehem Holdings, Inc. (BHI), a subsidiary of the Globe Group Retirement Fund. Altimax's media businesses are direct-broadcast satellite (DBBS) and Multipoint Multichannel Distribution Service (MMDS) wireless cable TV and broadband.

Altimax

Type	Subsidiary
Industry	DBBS pay-TV service MMDS wireless cable TV and internet broadband
Founded	1997
Headquarters	3/F Globe Telecom Plaza I, Pioneer corner Madison Streets, Mandaluyong, Philippines
Key people	Steve Macion Mel Velarde Alberto de Larrazabal
Owner	Bethlehem Holdings (Globe Telecom Group Retirement Fund) (86%) Velarde, Inc. (14%)

Altimax's broadcast and satellite frequency allocations, however, became a subject of legality issues that ensued in a scuffle between the company's shareholders and government regulator agency National Telecommunications Commission.

History

In 1999, The Velarde Group and its holding investment firm Velarde, Inc. (VI), led by former SkyCable executive vice president Mel Velarde, acquired Altimax Broadcasting Company and its broadcast assets. With this, Altimax was transformed into a wireless broadband service by applying for two licenses to the National Telecommunications Commission (NTC): A Direct Broadcast Satellite (DBBS) two-way service license, and Multi-point Microwave Distribution Service (MMDS) license utilizing 48 MHz within the 2.5 GHz band. The two licenses were under the Provisional Authority (PA).^[1] Altimax's original headquarters were located at Espana Blvd., Sampaloc, Manila.

However, in 2005, NTC stopped and revoked Altimax's licenses amid questioning the PA and the providing services.^[2] Velarde sued NTC and, 2 years later, won the lawsuit which took legal protection for its licenses.

Acquisition by Globe; legal issues on alleged use of frequencies for other purposes

Bethlehem Holdings Inc., a subsidiary of Globe Telecom's Group Retirement Fund (GRF), signed an agreement with Radio Mindanao Network for the acquisition of Broadcast Enterprises and Affiliated Media (BEAM) in February 2009. 8 months later (October 2009), BHI also signed an agreement with Velarde/Altimax for the expansion of its MMDS/DBS wireless services.^[3]

In contrast, the Ayala-led BHI acquired 39% of its stake in Altimax (with Velarde keeping 14%; while the remaining stake would be under Globe's parent companies Ayala Corporation and SingTel) while taking the acquisition of BEAM's majority stake.^[4]

The licenses were revoked again by the NTC due to complaints from several cable companies and even the Philippine Cable Television Association (PCTA), as well as "unpaid revenues" questioned by Senators Jinggoy Estrada and Antonio Trillanes IV.^[5][6]

Altimax used to propose a 10 kilowatt-UHF pay TV station using Channel 19 as its frequency. However, there is no word yet on the planning.^[7][8]

In 2019, the Court of Appeals (CA) denied BHI/Globe's petition, questioning an injunction that stopped its payment of an allegedly lowballed amount for the shares in Altimax.^[9]

See also

• Broadcast Enterprises and Affiliated Media

References

1. Mel Velarde's Biography
2. . Archived from the original on September 6, 2014. Retrieved September 6, 2014.
3. . Archived from the original on September 6, 2014. Retrieved September 6, 2014.
4. Globe buys into two broadcast firms | ABS-CBNNews.com
5. Altimax license bid blocked by cable group | ABS-CBNNews.com
6. "Altimax - Globe used illegal frequencies, not paying more than P40 million to NTC".
7. Ayala group to offer pay-TV service in challenge to SkyCable, Cignal August 21, 2014, at the Wayback Machine InterAksyon.com. January 7, 2014
8. Globe keeping close watch on ABS-CBN as possible model for media venture September 6, 2014, at the Wayback Machine InterAksyon.com. February 25, 2014
9. "CA denies Globe plea to scrap injunction versus 'lowballed' payment for Altimax shares". Abogado.com.ph. September 26, 2019. Retrieved October 18, 2021.