Allgemeine Schweizerische Uhrenindustrie AG (ASUAG; French: Société Générale de l'Horlogerie Suisse SA) was the former biggest Swiss Watch Industry Group that had been created with the assistance of the Swiss Government and the Swiss Banks, as an answer to the crisis caused by the Great Depression, in 1931.[1]
Share of the Soc. Générale de l'Horlogerie Suisse SA, issued 1. July 1932
In 1983, ASUAG and SSIH were forced by the Swiss Banks to merge into Société de Microélectronique et d'Horlogerie (SMH), which now has been renamed Swatch Group.[2] ASUAG grouped most of the movement parts & Ebauches manufacturers on one side, and through its sub-holding General Watch Co (GWC); many watch brands on the other side. Most of those companies are still active, integrated into the new conglomerate.
During the years of crisis, from 1978 until 1991, Dr. Ernst Thomke was at the helm of the restructuring, first as CEO of ETA SA, then Ebauches SA, including a mandate as Administrator of ASUAG, and became SMH's first CEO in 1983, a position that he held until 1991. At that time, newly elected President and main shareholder Nicolas G. Hayek had already become the only person of reference.
References
^Johann, Boillat (2013). Les veritables maitres du temps : le cartel horloger suisse (1919-1941). Neuchatel: Editions Alphil-Presses universitaires suisses. ISBN9782940489350.
^"History of the Swatch Group SA – FundingUniverse".
History of the creation of ASUAG through the association of the Ebauches companies
Free English translation
History of the Swatch Group
May 21, 2023
allgemeine, gesellschaft, schweizerischen, uhrenindustrie, this, section, relies, excessively, references, primary, sources, please, improve, this, section, adding, secondary, tertiary, sources, find, sources, news, newspapers, books, scholar, jstor, august, 2. This section relies excessively on references to primary sources Please improve this section by adding secondary or tertiary sources Find sources Allgemeine Gesellschaft der Schweizerischen Uhrenindustrie news newspapers books scholar JSTOR August 2010 Learn how and when to remove this template message Allgemeine Schweizerische Uhrenindustrie AG ASUAG French Societe Generale de l Horlogerie Suisse SA was the former biggest Swiss Watch Industry Group that had been created with the assistance of the Swiss Government and the Swiss Banks as an answer to the crisis caused by the Great Depression in 1931 1 Share of the Soc Generale de l Horlogerie Suisse SA issued 1 July 1932 In 1983 ASUAG and SSIH were forced by the Swiss Banks to merge into Societe de Microelectronique et d Horlogerie SMH which now has been renamed Swatch Group 2 ASUAG grouped most of the movement parts amp Ebauches manufacturers on one side and through its sub holding General Watch Co GWC many watch brands on the other side Most of those companies are still active integrated into the new conglomerate During the years of crisis from 1978 until 1991 Dr Ernst Thomke was at the helm of the restructuring first as CEO of ETA SA then Ebauches SA including a mandate as Administrator of ASUAG and became SMH s first CEO in 1983 a position that he held until 1991 At that time newly elected President and main shareholder Nicolas G Hayek had already become the only person of reference References Edit Johann Boillat 2013 Les veritables maitres du temps le cartel horloger suisse 1919 1941 Neuchatel Editions Alphil Presses universitaires suisses ISBN 9782940489350 History of the Swatch Group SA FundingUniverse External links Edit Companies portalHistory of the creation of ASUAG through the association of the Ebauches companies Free English translation History of the Swatch Group Swatch Group Official History Retrieved from https en wikipedia org w index php title Allgemeine Gesellschaft der Schweizerischen Uhrenindustrie amp oldid 1046430215, wikipedia, wiki, book, books, library,
