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Airline (brand)

Airline was a store brand of consumer electronics and musical instruments originally marketed and sold by American retailer Montgomery Ward via their catalog and retail stores. Products included radios, televisions, record players, guitars and amplifiers. In the early 2000s, Eastwood Guitars acquired the rights to use the "Airline" brand-name.

Airline
TypeBrand
IndustryConsumer electronics
Founded1926 
Area served
North America
ParentMontgomery Ward
Jack White (The White Stripes) playing red Montgomery Ward Airline Res-O-Glas (a.k.a. J. B. Hutto, Jetsons)[1]

Musical equipment edit

 
1962 Airline Town and Country (refinished)

The Airline brand was used by Montgomery Ward on a range of electric and acoustic guitars from 1958 to 1968. These were made in Chicago, Illinois, by the Valco Manufacturing Co., Kay Musical Instrument Company, and Harmony Company.[2] Airline-branded amplifiers were manufactured by Valco and Danelectro.

Valco Airline guitars have been played by a wide array of bands and artists, including: Jack White,[3][1] J. B. Hutto,[1] David Bowie, The Cure, PJ Harvey, Calexico, and Wooden Shjips.

Eastwood Guitars reissue edit

After Eastwood Guitars purchased rights to the "Airline" trade name in the early 2000s, they reissued the early 1960s "JB Hutto" Airline shape as the "Airline DLX." The new version set aside the defining hollow fiberglass body of the Valco-made original[4] in favor of the simpler and less-costly chambered mahogany body, giving it a more traditional electric guitar feel and tone, rather than the unique playing feel and response of the original.[5][6]

Eastwood Guitars later released the "Airline '59 Custom" in two- and three-pickup models in December 2008, which come with striped pickguards and rubber-bound bodies, in the spirit of the originals.

See also edit

References edit

  1. ^ a b c Dave Hunter (2013). "1964 Airline Res-O-Glas". 365 Guitars, Amps & Effects You Must Play - The Most Sublime, Bizarre and Outrageous Gear Ever. Voyageur Press. p. 103. ISBN 978-1-61058-794-5. Prior to the late 1990s, this guitar might have been known—to the relatively few players who took a real interest—as the "J. B. Hutto model" after the Chicago bluesman who made one his main squeeze for many years. One glance at that synthetic red beauty today, though, and you're likely to declare, "Hey, that's Jack White's guitar!" Although White has played other electrics, the Airline Res-O-Glas is the one with which White Stripes fans most closely associate him. And it makes sense: this oddly shaped, molded fiberglass creation (also dubbed the "Jetsons model," understandably) is perfect representation of the White Stripes' music and garage rock in general ... We're not sure quite what the actual sales figures were, but wouldn't you love to know just how many kids in the early 1960s flipped through that Montgomery Ward Catalog (where these guitars were originally retailed), pointed to the space-aged red beauty on the page, and said, "I'm having that for Christmas!"
  2. ^ Electric Guitars: the Illustrated Encyclopedia Edited by Tony Bacon. San Diego: Thunder Bay, 2000. Pp. 18 & 242.
  3. ^ Robinson, Mike (April 14, 2014). MyRareGuitars.com. Retrieved October 7, 2014
  4. ^ Electric Guitars: the Illustrated Encyclopedia Edited by Tony Bacon. San Diego: Thunder Bay, 2000. Pp. 18 & 243.
  5. ^ "White Heat: the White Stripes' 21st Century Blues" by Darrin Fox. Guitar Player Magazine, edited by Michael Molenda, June 2003, Pp.72.
  6. ^ "The House That Jack Built" by Christopher Scapelliti. Guitar World Magazine, edited by Brad Tolinski, May 2004, Pp.150.

External links edit

  Media related to Airline Guitars at Wikimedia Commons

  • "Eastwood Guitars". — home of reissued Airline guitars.
  • "Guitar Kits USA". — home of Res-O-Glas guitar kits.

airline, brand, airline, store, brand, consumer, electronics, musical, instruments, originally, marketed, sold, american, retailer, montgomery, ward, their, catalog, retail, stores, products, included, radios, televisions, record, players, guitars, amplifiers,. Airline was a store brand of consumer electronics and musical instruments originally marketed and sold by American retailer Montgomery Ward via their catalog and retail stores Products included radios televisions record players guitars and amplifiers In the early 2000s Eastwood Guitars acquired the rights to use the Airline brand name AirlineTypeBrandIndustryConsumer electronicsFounded1926 Area servedNorth AmericaParentMontgomery WardJack White The White Stripes playing red Montgomery Ward Airline Res O Glas a k a J B Hutto Jetsons 1 Contents 1 Musical equipment 1 1 Eastwood Guitars reissue 2 See also 3 References 4 External linksMusical equipment edit nbsp 1962 Airline Town and Country refinished The Airline brand was used by Montgomery Ward on a range of electric and acoustic guitars from 1958 to 1968 These were made in Chicago Illinois by the Valco Manufacturing Co Kay Musical Instrument Company and Harmony Company 2 Airline branded amplifiers were manufactured by Valco and Danelectro Valco Airline guitars have been played by a wide array of bands and artists including Jack White 3 1 J B Hutto 1 David Bowie The Cure PJ Harvey Calexico and Wooden Shjips Eastwood Guitars reissue edit After Eastwood Guitars purchased rights to the Airline trade name in the early 2000s they reissued the early 1960s JB Hutto Airline shape as the Airline DLX The new version set aside the defining hollow fiberglass body of the Valco made original 4 in favor of the simpler and less costly chambered mahogany body giving it a more traditional electric guitar feel and tone rather than the unique playing feel and response of the original 5 6 Eastwood Guitars later released the Airline 59 Custom in two and three pickup models in December 2008 which come with striped pickguards and rubber bound bodies in the spirit of the originals See also editValco National String Instrument Corporation origin of Valco via National Dobro Corporation Supro Kay Musical Instrument Company Harmony Company Eastwood GuitarsReferences edit a b c Dave Hunter 2013 1964 Airline Res O Glas 365 Guitars Amps amp Effects You Must Play The Most Sublime Bizarre and Outrageous Gear Ever Voyageur Press p 103 ISBN 978 1 61058 794 5 Prior to the late 1990s this guitar might have been known to the relatively few players who took a real interest as the J B Hutto model after the Chicago bluesman who made one his main squeeze for many years One glance at that synthetic red beauty today though and you re likely to declare Hey that s Jack White s guitar Although White has played other electrics the Airline Res O Glas is the one with which White Stripes fans most closely associate him And it makes sense this oddly shaped molded fiberglass creation also dubbed the Jetsons model understandably is perfect representation of the White Stripes music and garage rock in general We re not sure quite what the actual sales figures were but wouldn t you love to know just how many kids in the early 1960s flipped through that Montgomery Ward Catalog where these guitars were originally retailed pointed to the space aged red beauty on the page and said I m having that for Christmas Electric Guitars the Illustrated Encyclopedia Edited by Tony Bacon San Diego Thunder Bay 2000 Pp 18 amp 242 Robinson Mike April 14 2014 MyRareGuitars com Retrieved October 7 2014 Electric Guitars the Illustrated Encyclopedia Edited by Tony Bacon San Diego Thunder Bay 2000 Pp 18 amp 243 White Heat the White Stripes 21st Century Blues by Darrin Fox Guitar Player Magazine edited by Michael Molenda June 2003 Pp 72 The House That Jack Built by Christopher Scapelliti Guitar World Magazine edited by Brad Tolinski May 2004 Pp 150 External links edit nbsp Media related to Airline Guitars at Wikimedia Commons Eastwood Guitars home of reissued Airline guitars Guitar Kits USA home of Res O Glas guitar kits Retrieved from https en wikipedia org w index php title Airline brand amp oldid 1168123309, wikipedia, wiki, book, books, library,

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