Adtile Technologies

Adtile Technologies is an American company that develops and markets motion-sensing technology. The company’s headquarter is in San Diego, California. It is best known for its motion ads, which employs phone's sensors that supports motion as input to make advertisements interactive.^[1]

Adtile Technologies

Type	Private
Industry	Information Technology Mobile Motion-sensing technology
Founded	August 1, 2010
Founder	Nils Forsblom
Headquarters	San Diego
Key people	Nils Forsblom(CEO) Annikki Laine (COO)
Website	adtile.me

In October 2014, Adtile was selected to receive the 2014 North America Frost & Sullivan Award for Enabling Technology Leadership.^[2]

History

Nils Forsblom, a Finnish-American technology entrepreneur founded Adtile Technologies in 2010. The company's first product was Photopoll, an application that allowed users to share photos, tell stories around those photos, and ask friends for opinions. In 2013, the company raised $2.7 million in funding from undisclosed angel investors.^[3] The funds were used to launch a new product called Adtile, which makes mobile advertisements interactive based on physical motion-inputs.^[4][5] In July 2014, the company announced a $4.5 million Series A funding round led by private venture capitalists.^[6][7] In March 2015, Adtile created Adtile VR, a technology that lets users experience virtual reality environments on smartphone's browser.^[1][8]

In October 2015, the company announced partnering with LG Uplus, which would use Adtile to power its entire mobile network and Wi-Fi stations.^[9] In April 2017, Adtile raised additional $2 million in funding which is an extension of the $4.5 million Series A raised back in 2014.^[10][11]

Technology and applications

The Adtile Motion Technology employs algorithms identify motion interactions to offer dynamic visual feedback and make ads interactive.^[12][13] The Adtile Motion Technology taps into a smartphone’s native micro-electro-mechanical systems (MEMS) — namely the accelerometer and gyroscope.^[14]

Adtile VR creates a 3D rendering on a mobile device that moves as the user moves.^[15][16] Movements like tilting, pitching, rotating, or walking in any direction reflect changes on-screen allowing the user to interact with the virtual world.^[17]

The Adtile Motion Store is a cloud-based creative platform that allows designers to develop their own interactive sensor-enabled ads using Adtile-designed templates.^[18][19]

In November 2015, the company launched Air Pencil, a lightweight Web app that makes it possible to capture free-form motion with an iPhone. Adtile’s Air Pencil was inspired by Picasso’s electric light used in Gjon Mili’s photograph series featured in LIFE Magazine in 1949.^[20][21] The application allows users to capture motion in 3D, as lines, curves, and shapes.^[22]

Adtile launched Adtile 360 in May 2016. Adtile 360 allows creators to develop 360-degree videos that are viewed using a mobile device and can track movement and adjust viewpoints based on how the device is being held.^[23] The product combines outputs from three mobile sensors to control the video: the accelerometer, the gyroscope, and the magnetometer. Adtile 360 adds the ability to overlay emojis and other interactive graphic elements on the video.^[24][25]

References

1. Levine, Barry (March 17, 2015). "Mobile ad startup Adtile unveils 3D VR for any smartphone".
2. . Frost & Sullivan. Archived from the original on 2015-12-22. Retrieved 2015-12-14.
3. Ha, Anthony (May 7, 2013). "TenFarms Raises $2.7M To Launch Adtile, A New Approach To Mobile Ads".
4. Sarle, Dmitri (January 9, 2014). "Can Mobile Ads Be Done Right? Adtile Thinks So". Arctic Startup.
5. Ha, Anthony (January 27, 2014). "With Its New Motion Ads, Adtile Is Betting Users Want To Play With Their Ads". TechCrunch.
6. Vermes, Krystle (July 3, 2014). "Adtile raises $4.5 million in Series A round of funding". Venture Beat.
7. Reilly, Byrne. "Adtile is using phone physics to reimagine mobile ads". Venture Beat.
8. Ha, Anthony (July 7, 2014). "Adtile Raises $4.5 million To Create A Marketplace For Interactive Mobile Ads". TechCrunch.
9. "LG Uplus taps Adtile to offer motion ads to publishers". Telecom Paper.
10. . www.techandgamingnews.com. Archived from the original on 2017-11-14. Retrieved 2017-11-14.
11. Ha, Anthony. "Adtile raises $2M to rethink mobile ads". TechCrunch. Retrieved 2017-11-14.
12. Byrne Reilly, Richard (September 12, 2014). "Adtile is disrupting mobile ad technology. Here's why you should care". VentureBeat.
13. Boorstin, Julia (October 2, 2014). "Ads in the future will get IN your face". CNBC.
14. Sarle, Dmitri. "Is This The Future of Advertising?". Article Startup.
15. Johnson, Eric (February 26, 2015). "You Don't Need to Wear VR Goggles to Do VR, Says Ad Tech Startup". Recode.
16. Parkhouse, Scott (February 13, 2015). "Will Adtile Technologies' 'FireMotion' Be Hot Stuff for the Mobile Ad Industry?". Mobile Advertising Watch.
17. "How Virtual Reality Is Leading the Way for a New Wave of Mobile Advertising Much higher engagement rates By Adtile". AdWeek. April 21, 2015.
18. Levine, Barry (June 16, 2015). "Adtile opens Motion Store where you can build your own shakeable, twistable, or movable mobile ad". Venture Beat.
19. Briar, Kendall (June 18, 2015). "Adtile Creates 'Motion Store' Tech for Mobile Ad Developers". Mobile Advertising Watch.
20. "Adtile Launches New Mobile Creative Tool-The Air Pencil". VizWorld. November 24, 2015.
21. Wilson, Mark. "Amazing App Turns Your Phone Into Picasso's 3-D Pen". Fast Company.
22. Arnason, Gulli (November 24, 2015). "Adtile uses motion sensor technology to create 3D art with iPhone". Financial News.
23. "Adtile Gets 360-Degree Ads, Puts User At Center Of Action". Media Post. 27 May 2016.
24. "Adtile launches an interactive 360-degree video platform that works everywhere". Venture Beat. May 26, 2016.
25. "Adtile rolls out new immersive mobile video advertising technology that lets user navigate through space Adtile Gets 360-Degree Ads, Puts User At Center Of Action". May 27, 2016.