byyd (formerly Adfonic) was a mobile advertising buying platform that gave advertisers and agencies access to global mobile web and app inventory. It filed for administration in April 2016 [1] and ceased trading a month later.[2]
The company was founded in 2008 by Victor Malachard, Paul Childs and Wesley Biggs, and the service launched in July 2009.[3] It secured funding in 2010 and 2011,[4][5] and in April 2011 was the only mobile advertising company to make the final Telegraph Tech Start Up 100 list.[6] In December 2011, the company won 'Angel or VC-Backed Business of the Year' at the Startups Awards.[7]
In October 2012, it released its mobile Demand-side Platform (DSP) called Madison.[8]
Rebrandingedit
In March 2014 the company changed its name from Adfonic to byyd [sic].[9][10] As part of the rebrand, the company structured its areas of business around two offerings: software as a service solution byyd pro; and byyd media, a managed solution for planning and executing mobile ad campaigns.[11]
Referencesedit
^"UK mobile ad tech specialist Byyd files for administration". The Drum. 25 April 2016. Retrieved 25 April 2016.
^"Byyd administrators fail to find buyer". The Drum. 21 May 2016. Retrieved 21 May 2016.
^. Mobile Marketing Magazine. 27 March 2014. Archived from the original on 13 November 2012. Retrieved 31 March 2014.
^"Mobile ads marketplace Adfonic pulls in more personnel and cash | TechCrunch". Eu.techcrunch.com. 10 September 2010. Retrieved 31 March 2014.
^Start-Up 100 (5 April 2011). "Start-Up 100: A-Z". Telegraph. Retrieved 31 March 2014.{{cite web}}: CS1 maint: numeric names: authors list (link)
^Startups, The. . Startups.co.uk. Archived from the original on 28 May 2013. Retrieved 31 March 2014.
^Adfonic October 30, 2012 6:00 AM (30 October 2012). "Adfonic Introduces Madison, the Smarter Mobile DSP - Yahoo Finance". Finance.yahoo.com. Retrieved 31 March 2014.{{cite web}}: CS1 maint: numeric names: authors list (link)
^"Adfonic Rebranded as byyd NetworkRoundUp". Networkroundup.com. Retrieved 31 March 2014.
^. Mobile Marketing Magazine. 27 March 2014. Archived from the original on 31 March 2014. Retrieved 31 March 2014.
^. Gomonews.com. Archived from the original on 31 March 2014. Retrieved 31 March 2014.
January 01, 1970
byyd, byyd, formerly, adfonic, mobile, advertising, buying, platform, that, gave, advertisers, agencies, access, global, mobile, inventory, filed, administration, april, 2016, ceased, trading, month, later, byydcompany, typeprivateindustrymobile, advertisingfo. byyd formerly Adfonic was a mobile advertising buying platform that gave advertisers and agencies access to global mobile web and app inventory It filed for administration in April 2016 1 and ceased trading a month later 2 byydCompany typePrivateIndustryMobile advertisingFoundedLondon U K 2008 2008 FounderVictor Malachard Paul Childs Wesley BiggsHeadquartersLondon U K Area servedGlobalHistory editThe company was founded in 2008 by Victor Malachard Paul Childs and Wesley Biggs and the service launched in July 2009 3 It secured funding in 2010 and 2011 4 5 and in April 2011 was the only mobile advertising company to make the final Telegraph Tech Start Up 100 list 6 In December 2011 the company won Angel or VC Backed Business of the Year at the Startups Awards 7 In October 2012 it released its mobile Demand side Platform DSP called Madison 8 Rebranding editIn March 2014 the company changed its name from Adfonic to byyd sic 9 10 As part of the rebrand the company structured its areas of business around two offerings software as a service solution byyd pro and byyd media a managed solution for planning and executing mobile ad campaigns 11 References edit UK mobile ad tech specialist Byyd files for administration The Drum 25 April 2016 Retrieved 25 April 2016 Byyd administrators fail to find buyer The Drum 21 May 2016 Retrieved 21 May 2016 Adfonic Launches Mobile Ad Exchange Mobile Marketing Magazine 27 March 2014 Archived from the original on 13 November 2012 Retrieved 31 March 2014 Mobile ads marketplace Adfonic pulls in more personnel and cash TechCrunch Eu techcrunch com 10 September 2010 Retrieved 31 March 2014 1 Archived November 28 2011 at the Wayback Machine Start Up 100 5 April 2011 Start Up 100 A Z Telegraph Retrieved 31 March 2014 a href Template Cite web html title Template Cite web cite web a CS1 maint numeric names authors list link Startups The Angel VC backed Business of the Year 2011 Startups Awards by Startups co uk Start up a successful business Startups co uk Archived from the original on 28 May 2013 Retrieved 31 March 2014 Adfonic October 30 2012 6 00 AM 30 October 2012 Adfonic Introduces Madison the Smarter Mobile DSP Yahoo Finance Finance yahoo com Retrieved 31 March 2014 a href Template Cite web html title Template Cite web cite web a CS1 maint numeric names authors list link Adfonic Rebranded as byyd NetworkRoundUp Networkroundup com Retrieved 31 March 2014 Adapting to Change Mobile Marketing Magazine 27 March 2014 Archived from the original on 31 March 2014 Retrieved 31 March 2014 Adfonic rebrands to byyd to emphasise its mobile DSPGoMo News Gomonews com Archived from the original on 31 March 2014 Retrieved 31 March 2014 Retrieved from https en wikipedia org w index php title Byyd amp oldid 1105575438, wikipedia, wiki, book, books, library,
