Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action.
Alvin Maurey Eicoff
Alvin Eicoff, Marfree vice president, cropped from a group photo
Eicoff found his own advertising agency in 1959, A. Eicoff & Company, specializing in short-form DRTV. Due to his significant contributions and accomplishments in the direct response industry, he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age.[1]
Personal life
In 1947, Eicoff married Helene Topaz (1928–2020); they had two children Larry Eicoff and Jeffrey Eicoff.[2][3] He died on March 2, 2002, and was buried at Shalom Memorial Park in Arlington Heights, Illinois.[2]
References
^. Archived from the original on 2007-12-17. Retrieved 2008-11-17.
Eicoff, Alvin M. Or Your Money Back (New York, NY: Crown, 1983)
Eicoff, Alvin M. Direct Marketing Through Broadcast Media (New York, NY: McGraw-Hill Education, 2000)
April 09, 2023
alvin, eicoff, alvin, maurey, eicoff, june, 1921, march, 2002, widely, recognized, founder, direct, response, television, drtv, advertising, helped, pioneer, numbers, television, along, with, phrase, your, money, back, alvin, proponent, short, form, drtv, whic. Alvin Maurey Eicoff June 8 1921 March 2 2002 was widely recognized as a founder of direct response television DRTV advertising He helped pioneer the use of 1 800 numbers on television along with the phrase or your money back Alvin was a proponent of short form DRTV which consisted of 120 second and 60 seconds commercials featuring a 1 800 number and a call to action Alvin Maurey EicoffAlvin Eicoff Marfree vice president cropped from a group photoBornJune 8 1921DiedMarch 2 2002 age 80 NationalityAmericanKnown forFounder of direct response television DRTV advertisingSpouseHelene TopazChildren2 Contents 1 Biography 2 Personal life 3 References 4 Further readingBiography EditEicoff found his own advertising agency in 1959 A Eicoff amp Company specializing in short form DRTV Due to his significant contributions and accomplishments in the direct response industry he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age 1 Personal life EditIn 1947 Eicoff married Helene Topaz 1928 2020 they had two children Larry Eicoff and Jeffrey Eicoff 2 3 He died on March 2 2002 and was buried at Shalom Memorial Park in Arlington Heights Illinois 2 References Edit Alvin Eicoff inducted into DMA Hall of Fame Archived from the original on 2007 12 17 Retrieved 2008 11 17 a b Alvin Maurey Eicoff Chicago Sun Times March 5 2002 Obituary Helene Topaz Eicoff The Palm Beach Post May 15 2020 Obituary of Alvin Eicoff in The New York Times A Eicoff amp Company Official WebsiteFurther reading EditEicoff Alvin M Or Your Money Back New York NY Crown 1983 Eicoff Alvin M Direct Marketing Through Broadcast Media New York NY McGraw Hill Education 2000 Retrieved from https en wikipedia org w index php title Alvin Eicoff amp oldid 1142478194, wikipedia, wiki, book, books, library,
