Gold is a commercial radio station based in Bendigo and Central Victoria. It is currently part of Australian Radio Network. Formerly branded "Easymix", the station broadcasts on 1071 AM, across parts of Central Victoria including Bendigo, Ballarat, Maryborough, Castlemaine and Daylesford. It also broadcasts on 98.3 FM, which covers a 25–30 kilometre radius in the Bendigo region.
Radio station 3CV began broadcasting on the 1071 AM frequency in 1938, but Gold was never technically 3CV, because that call sign had been relinquished when 3CV was given a Section 39 supplementary FM licence and became Star FM, now known as Hit 91.9. The discarded 1071 AM frequency was purchased by a solo operator and became "Easy Listening 1071". Several years later, it was sold and re-branded as "Easymix 1071", after the owner of 3BO (now Triple M) and 3CV (now Hit 91.9) sold off its 1071 AM service, deciding to keep the Section 39 supplementary FM licence. On 1 August 2014, EasyMix re-branded to "Gold".[1]
In the 1950s, 3AW purchased 3CV, and for many years, 3AW programming was broadcast on 3CV after about 6.00pm.[3]
In November 2021, Gold, along with other stations owned by Grant Broadcasters, was acquired by the Australian Radio Network. The deal, which was finalised on 4 January 2022, allowed Grant's stations, including Gold, to access ARN's iHeartRadio platform in regional areas.[4] According to a media release from ARN, it was expected that Gold would integrate with ARN's Pure Gold Network, but would retain its name. It was thought that the deal included a clause not allowing ARN to reduce staffing levels for two years.
Referencesedit
^ ab"GOLD Rediscovered in Bendigo & Central Victoria". Radio Today. 31 July 2014. Retrieved 9 November 2020.
^Pash, Chris (4 January 2022). "HT&E completes acquisition of Grant Broadcaster". Ad News. Retrieved 19 July 2022.
January 01, 1970
gold, central, victoria, gold, commercial, radio, station, based, bendigo, central, victoria, currently, part, australian, radio, network, formerly, branded, easymix, station, broadcasts, 1071, across, parts, central, victoria, including, bendigo, ballarat, ma. Gold is a commercial radio station based in Bendigo and Central Victoria It is currently part of Australian Radio Network Formerly branded Easymix the station broadcasts on 1071 AM across parts of Central Victoria including Bendigo Ballarat Maryborough Castlemaine and Daylesford It also broadcasts on 98 3 FM which covers a 25 30 kilometre radius in the Bendigo region Gold Central VictoriaMaryborough VictoriaBroadcast areaCentral VictoriaFrequencyAM 1071 kHzBrandingGold Central VictoriaProgrammingLanguage s EnglishFormatClassic hitsOwnershipOwnerARN Radio Central Victoria Pty Ltd HistoryFirst air date1938Former call signs3CV 1938 1999 EasyMix 1 Call sign meaningEasy ListeningTechnical informationPower5 kW 2 Transmitter coordinates37 02 38 S 143 49 07 E 37 043836 S 143 818526 E 37 043836 143 818526Repeater s FM 98 3 MHz BendigoLinksWebsitegoldcentralvictoria wbr com wbr au Radio station 3CV began broadcasting on the 1071 AM frequency in 1938 but Gold was never technically 3CV because that call sign had been relinquished when 3CV was given a Section 39 supplementary FM licence and became Star FM now known as Hit 91 9 The discarded 1071 AM frequency was purchased by a solo operator and became Easy Listening 1071 Several years later it was sold and re branded as Easymix 1071 after the owner of 3BO now Triple M and 3CV now Hit 91 9 sold off its 1071 AM service deciding to keep the Section 39 supplementary FM licence On 1 August 2014 EasyMix re branded to Gold 1 In the 1950s 3AW purchased 3CV and for many years 3AW programming was broadcast on 3CV after about 6 00pm 3 In November 2021 Gold along with other stations owned by Grant Broadcasters was acquired by the Australian Radio Network The deal which was finalised on 4 January 2022 allowed Grant s stations including Gold to access ARN s iHeartRadio platform in regional areas 4 According to a media release from ARN it was expected that Gold would integrate with ARN s Pure Gold Network but would retain its name It was thought that the deal included a clause not allowing ARN to reduce staffing levels for two years References edit a b GOLD Rediscovered in Bendigo amp Central Victoria Radio Today 31 July 2014 Retrieved 9 November 2020 Radio and television broadcasting stations Internet edition PDF Australian Communications and Media Authority October 2019 pp 8 57 122 https en wikibooks org wiki History of wireless telegraphy and broadcasting in Australia Topical Publications Australian Radio History Vic AM Stations Pash Chris 4 January 2022 HT amp E completes acquisition of Grant Broadcaster Ad News Retrieved 19 July 2022 Retrieved from https en wikipedia org w index php title Gold Central Victoria amp oldid 1195284366, wikipedia, wiki, book, books, library,
